If you’re a new business owner, I can completely understand why you might think blogging should be at bottom of your priority list. I mean, there are so many more important tasks that you can currently be doing to grow your brand, right?
There are plenty of reasons why having a blog for your business is essential in today’s online world. Not only does it help you to stand out against your competition, but it also drives those all-important webpage views, clicks and even conversions.
Want to know more details? Read on for the major benefits of blogging when you use it as one of your main digital marketing techniques.
1. It Connects You to Your Target Audience
The benefits of blogging for business purposes 101: Regardless of whether you’re a product or service-based business, having a company blog serves as a free PR platform. It’s the perfect place to directly communicate and engage with your target audience.
From creating witty and relatable posts that build an emotional connection to producing helpful guides that showcase your new products and encourage clicks, the list is endless!
And if you’re producing regular, unique and valuable content? You can build a strong relationship your reader that lasts the test of time. Winning.
2. It Builds Trust with Your Audience
Blogging doesn’t just connect you to your target audience, but it also showcases your authority in the niche that you’re blogging about.
And when you showcase your authority in a specific niche? You build trust with your readers over time.
Trust can then lead to people buying into what you’ve got to offer and eventually becoming loyal customers.
3. It Increases Your Website’s Search Engine Visibility
As well as being an ideal platform to capture the attention of your target audience and start building rapport, your blog can also increase your website’s search engine visibility.
Why? Well, you can optimise every blog post you write with Search Engine Optimisation (SEO) best practises and keywords.
This ultimately means that your blog has the power to boost your website’s SEO score and improve its Google ranking.
As a result, you can expect more website traffic, leads and sales.
4. It Drives Traffic to Your Website
Speaking of, according to Oberlo, businesses that publish 16 or more posts per month have 3.5 times more website traffic than those who publish fewer posts.
In other words, frequent blog posting equals a significant increase in website traffic.
I mean, think about it. The more you blog about relevant topics to your niche, promote the posts on social media and generate maximum engagement, the more you will attract your target audience to your website.
It really is a no brainer.
5. It Showcases Your Products or Services
Additionally, referred potential consumers or clients don’t always land where you want them to land (i.e. on your website’s product or services pages).
That said, having a blog makes them more likely to land somewhere nearby. Then you can simply include internal links in your blog posts that direct the reader to where you want them to go.
Whether this is through round-ups, behind-the-scenes posts or listicles, there are many ways you can put your products or services in front of your reader’s face to attract attention and clicks.
6. It Converts Readers to Customers
Even if it takes years, there’s no reason why a loyal blog reader wouldn’t convert and become a paying customer eventually.
However, you have to keep showing up for them. Don’t promise them you’ll post every week but then disappear off the face of the earth for days on end.
Consistency is the key to success, whether this is in the form of one new blog post going live every day, week or month.
7. It’s the 21st Century
Finally, perhaps one of the main benefits of blogging for business purposes is to stay ahead of the curve.
I mean, all the smart people on the digital sphere are already aware of everything we’ve been talking about. They’ve been blogging away every week and reaping the rewards since they can remember.
Therefore, it’s about time that you got in on the secret. It’s about time that you joined the 21st century.
Newsflash: the online world is only going to keep growing.
Whether you like it or not, you need to level-up your blogging game if you want your business to survive and thrive.
Embracing the Benefits of Blogging for Business Purposes
Even though there are many benefits of blogging for business purposes, the best one is that it provides multiple opportunities to communicate and engage with your target audience – for free!
And this can lead to all sorts of good stuff.
Needless to say, it’s time to jump on the blogging bandwagon now if you haven’t already. Otherwise, you’re going to get seriously left behind. And nobody wants that.
What are the other benefits of blogging for business purposes you can think of? Let me know in the comments!