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The digital marketing landscape is fast-paced. Given the rapid rate that technology is evolving, the types of content that consumers are demanding tend to change as much as the weather. As an online business owner, you have to be able to keep up. Otherwise, you’ll get left behind — and it’ll be your competitors that are reaping the rewards. […]
Full disclosure: picking your brand colours is one of the most important decisions you’ll make as a new business. After all, your visual branding is the first thing that your target audience will come across, whether this is on your website or social media channels. […]
Coming up with blog post ideas is challenging as an online business owner. You may find that one minute you have an abundance of ideas and you can’t write them down fast enough. Then the next, there’s nothing but the sound of crickets. Sigh. We’ve all been there. That said, thinking up blog post topics that attract and engage your target audience is an important skill you need to drive website traffic and grow your business. […]
Email marketing is something that’s mentioned a lot in business circles. But how important is it for new business owners really? What should you be doing? And what should you not be doing? I aim to answer all your questions in this email list building guide. […]