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The world of social media can be a minefield for any new business owner. I mean, which platforms are you supposed to be on? Is there a certain number of times you should post per week? And how do you look like you know what you’re doing to keep up with the competition when you really have no idea? […]
Let’s be honest, creating a compelling blog post that gets results is challenging in the digital age. Why? Well, there’s just so much competition. Every serious business has a blog. Some influencers have a blog. And then there are the hobbyists who are also attracting attention. How do you stand out? […]
It’s been a long time coming, but you might notice that I’ve given my website a little refresh, redefined my brand colours and rebranded my logo. Why? Well, truth be told, I didn’t invest much money into my service-based business in the beginning. I just wanted to make money as fast as possible so I could spend it on plane tickets to visit my then-boyfriend (now-husband!) in the US. In hindsight, this was a mistake. […]
This past year has thrown content marketers a massive curveball. Not only has the behaviour of our target audience changed due to COVID, but so have the topics they want to read about. Certain niches (i.e. food and fitness) are thriving. And others are barely even surviving — like fashion and beauty, for instance. […]