It’s tough being a new blogger. Whether you’re a product or service-based business running a blog, freelance blogging for other businesses or full-time blogging through brand partnerships, you’re trying to figure out a new industry while adjusting to a new way of working, and ultimately a new way of life.

Does this sound familiar: you have some amazing, successful days where you truly believe in what you’re doing and trust in your talent as a blogger? But you also have those days where you feel like a total fraud, your writing isn’t good enough and OMG how will anybody like your work when you’re not even sure you like it?

If so, don’t sweat it. It’s completely normal to have doubts in this industry, which is also known as blogger imposter syndrome

That said, it’s important that you don’t let them take over. That’s where I come in.

Blogger Imposter Syndrome

What is Blogger Imposter Syndrome?

First things first, let’s cover the basics.

Blogger imposter syndrome is where you lack confidence in your abilities, doubt your accomplishments and have a recurring, internalised fear of being exposed as a fraud.

It involves having negative, unhealthy thoughts that are toxic to your mental health and overall wellbeing. And these incredibly toxic thoughts simply aren’t true.

How to Overcome Blogger Imposter Syndrome: Banish These 5 Negative Thoughts

Speaking of toxic thoughts, it’s natural for new bloggers to experience the following 5.

(I know I did!)

1. “I Have No Idea How to Get Going as a New Blogger – Why Am I So Clueless?”

Let’s just get one thing straight. You’re not clueless.

Everybody, I mean everybody, feels a bit all-over-the-place in the beginning stages of their blogging career.

Nobody knows where to start. The abundance of information can be overwhelming. And it’s hard to figure everything out when you’re essentially a one-person show.

Pro tip: Before you take the plunge, make sure you do your research when it comes to everything blogging-related. I’m talking about what it takes to be a full-time blogger, how to get started and where you can find work.

Essentially, the trick is knowing what you have to do before actually doing it.

Having said that, in my experience, you learn more as you go. For instance, I’ve been freelance blogging for seven months at the time of writing this – and I’m still learning and adapting every single day.

Basically, what I’m trying to say is: try not to worry. We’ve all been there. You’re not going to be a new blogger forever.

Keep learning, putting in hard work and evolving like the rest of us, and you’ll be just fine.

2. “I’ll Never Be as Successful as Other Bloggers”

The old comparisonitis can be detrimental to your state of mind as you proceed through murky, new blogging waters. I’ve experienced it myself.

That said, learning the successes of other bloggers out there on the World Wide Web isn’t supposed to hinder your experience. It’s supposed to help you and inspire you to try harder so that you can be better.

As you bumble along as a beginner, you’ll come across professionals in our industry who have been in the game longer than you, seem to be super successful and claim to be making six figures annually.

It’s good to look up to these people and have similar goals to work towards. But, try to remember that they’re way ahead of you only because they’ve been doing the job way longer than you.

However, if you truly want to get to that point, there’s no reason why you can’t get there eventually. I mean, if other bloggers have done it, then why can’t you?

All you need is drive and a determination to succeed and you can do anything you want to in life.

Blogger Imposter Syndrome

3. “Am I Choosing the Right Niche?”

The thing is, it’s difficult to know whether you’ve picked a profitable niche as a new blogger until you’ve started accepting work in that niche.

It’s all about trial and error.

You figure out what’s working for you in the general business sense very early on. And then you have to adapt and move forward accordingly, otherwise, you’ll struggle to grow financially.

There’s no right or wrong answer when it comes to choosing a niche. Although, have you been struggling to find high-paying work in a particular niche for months (or even years)?

In this case, it might be time to become a blogging chameleon, shed that skin and simply try something else. 

4. “My Writing Just Isn’t Good Enough”

It’s true that writers are often their own worst critics.

I know that I absolutely hate reading back my writing sometimes. I’m very harsh on myself, I think that nothing makes sense and other people will think: “how is she making a success of full-time blogging when she just sucks so much?”

I manage to shake off these negative thoughts most of the time. Well, I kind of have to; otherwise, I would never be able to continue doing what I’m doing for a living.

Want to know the way I see it? 

As long as you’re passionate about writing, that passion will shine through your words and people will be interested to read what you’ve got to say.

Plus, if you take the time to learn, develop and hone your craft, there’s no reason at all why your writing won’t eventually be good enough to earn the big bucks.

5. “I’m Going to Fail Miserably”

Well, yes – you are with that attitude, new blogger.

Always remember that failure is subjective. What’s the worst that could happen if you don’t achieve your personal blogging goals?

For most of us, the worst-case scenario is not being able to make enough money to pay our bills every month and having to get another job. Sure, needs must, but that’d only be a temporary situation.

I mean, if this ever happened to me, I’d just write as and when I could for extra cash while re-building my business. Then when I reached the point where I was making enough money from writing to cover my bills again, I’d simply leave the job that I didn’t care about.

Spoiler alert: perseverance is key.

If there aren’t any companies answering your pitches, keep going. Is a freelance client unsatisfied with your work? Keep revising the piece until they’re happy. If you can’t find an answer online when it comes to creating and sending invoices, don’t stop searching until you do.

It’s your drive and determination that will make you successful as a new blogger.

No matter what you’re faced with, just keep going, pal – and you’re going to do great things.


The Bottom Line: Have Faith in Yourself

It’s very common to have doubts about just about everything when you’re a new blogger, whether it’s your work, niche or being able to meet your business goals.

That said, as with anything life, you have to navigate through choppy waters before you reach calmer currents.

And when you eventually do reach that point where you’re a happy, full-time blogger, making all of the money, it’s going to feel even more amazing knowing that you worked hard and hustled your little hiney off to get there. Right?

And in the meantime, always remember that you’re not alone. I’m here for you if you ever need to talk.

Do you struggle with blogger imposter syndrome? Or have you in the past? Let me know in the comments!