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From branding to marketing, strategy to mindset, here are some tips and tricks to help you create, manage and market a successful online business.
Full disclosure: picking your brand colours is one of the most important decisions you’ll make as a new business. After all, your visual branding is the first thing that your target audience will come across, whether this is on your website or social media channels. […]
Email marketing is something that’s mentioned a lot in business circles. But how important is it for new business owners really? What should you be doing? And what should you not be doing? I aim to answer all your questions in this email list building guide. […]
It’s been a long time coming, but you might notice that I’ve given my website a little refresh, redefined my brand colours and rebranded my logo. Why? Well, truth be told, I didn’t invest much money into my service-based business in the beginning. I just wanted to make money as fast as possible so I could spend it on plane tickets to visit my then-boyfriend (now-husband!) in the US. In hindsight, this was a mistake. […]
The start of a new year reignites a spark in all of us. A spark that reminds us to check in with ourselves and re-evaluate our lives based on everlasting dreams and aspirations. A spark that makes us strive to create new goals so we can successfully achieve all our heart’s desires. As a small business owner, there’s no better time than January to come up with goals to set the tone for the rest of the year. […]