Let me guess, you want to create a freelance website that’s both attractive and functional.
After all, from website design to navigation, copy to imagery, the idea is to wow potential clients, position yourself as an expert in your niche and successfully sell your services.
Whether you’ve already got something basic up and running or you’re starting from scratch, not to worry – I’m here to help.
Read on to discover the 5 things to remember when you create a freelance website so that you can ultimately turn prospective leads into new clients.
1. It Has to Have a Strong Visual Design
Firstly, 38% of people will stop engaging with a website if they think the layout isn’t very aesthetically pleasing. Therefore, a strong visual design is very important.
I’m talking about your website theme, imagery, colours and fonts.
You don’t have to be the best graphic designer in the world. That said, you do have to try and view your freelance website through a visitor’s eyes.
Choose a theme that:
- Ties in with your niche
- Speaks to your target audience
- Will make everybody do the heart-eyed emoji
It’s all about drawing in a potential client and encouraging them to stick around and engage with your content. This then increases the likelihood of them becoming an actual client.
Pro tip: If you’re just starting out, WordPress has some free themes that are pretty plain but will get the job done. However, if you’re ready to start investing in your business – because let’s face it, you’ll get out of it what you put in, Bluchic (*) offer fun, feminine themes at an affordable price.
Alongside a fancy-pants theme, you need to design a logo for your freelance website.
Let’s face it, your logo is the USP of your website. Multiple people can invest in your theme, but there’ll only be one logo that represents your personal brand.
Effective personal branding helps you to stand out in the oversaturated freelance marketplace. Plus, 36% of visitors click on a company’s logo if they want to reach the homepage.
This means that your logo needs to be clearly positioned in your website’s navigational menu and catch the eye of your visitor. It must also represent your personal brand and values as accurately as possible.
2. Opt for Simplicity and a Minimal Loading Time
As well as consistency, simplicity is an important factor to consider when you create a freelance website.
Ever been on a website that has so much going on with it that you don’t know where to look? And it leads to you clicking away from it pronto just so that the nightmare will stop?
What does this mean? Well, often, less is more. A website layout that is overcrowded and fills every bit of white space possible overwhelms a visitor.
You want to ensure that yours is easy to process, which then makes the whole experience a lot more user-friendly.
Additionally, fewer complex widgets will improve functionality. Given that 39% of people stop engaging with a website if it takes too long to load, you should always be striving for the best possible performance and optimal loading times.
Pro tip: Self-hosting keeps a website’s loading times to a minimum, especially through the SiteGround platform (*). In fact, SiteGround has gone beyond the industry standards by keeping the load on their servers far below their capacity. This allows them to support each and every corner of the World Wide Web, including – you guessed it – your freelance website.
3. It Needs A User-Friendly Navigational Menu
Speaking of the functionality, when you create a freelance website, it’s important to make it easy to navigate.
Your top navigational menu is how you take your visitors to where they want to go. It needs to instantly catch the eye of your visitor and be accessible, as well as simple to use.
Why? Well, 50% of visitors use the navigation menu to orient themselves after clicking on a company website via a referral site.
FYI, most freelance websites have four core pages that make up their top navigational menu. These are:
- “About Me”
- “Portfolio” or “Projects”
Some freelancers also have their own blog, which I heartily recommend for demonstrating your niche expertise.
Social Media Icons and Search Bar
As well as the top navigational menu on your freelance website, include icons that link to your social media profiles. Equally, a search bar is an extremely useful tool to direct your visitor to where they need to go.
Whether these elements are present in the header menu, footer menu or on either side of any given page, they work together to make life easier for your visitor.
And that’s what it’s all about, right?
4. Create Compelling, SEO-Friendly Content
Once you’ve nailed the design, navigation and functionality of your freelance website, it’s time to craft some compelling content.
Mediocre website copy has been known to translate into fewer leads. But great copy? You guessed it – great copy converts.
Be selective with the types of information that you include on your freelance website. For instance, stating who you are and what you do on your homepage should be short, snappy and succinct to grab attention.
That said, when it comes to your “Services” page(s), it’s a good idea include as much detail as possible. After all, 47% of visitors look at this page before any other part of a website – and it’s how you’re going to hook your clients.
Search Engine Optimisation
Then there’s the little matter of SEO (Search Engine Optimisation). If you want your freelance writer website to rank well on Google, your content must be SEO-friendly.
As well as inserting relevant keywords as and when is possible, you should make your content easily digestible.
Include headers, sub-headers, bullet-point lists and images to make both Google and your visitor do a little happy dance.
5. Relevant Calls-To-Action
Last but not least, include Call-To-Actions (CTAs) on your freelance website to create a sense of urgency.
It’s all about using direct language to inspire your visitor act in a beneficial way for both of you. Some popular examples include:
- “Subscribe to my newsletter”
- “Contact me”
- “Watch my video”
- “Find me on Instagram”
How come, you ask? Well, the purpose of having a freelance website is to try and build a relationship with a potential client. If you include appropriate CTAs and persuade your visitor to perform a particular action and continue communication, you start to build trust. And trust is essential for converting leads into clients.
You can place these CTAs in your sidebars, header, footer, at the end of blog posts (wherever works).
Either way, make sure that you include a handful of them. I mean, you can never have too many opportunities to engage with your visitor, right?
Create a Freelance Website That Sells
Building a visually-striking yet high-performing freelance website is challenging. However, it is possible. You just need to be prepared to spend the time, money and energy investing in the dream.
Oh, and don’t put too much thought into the SEO aspect in the early stages.
After all, your website should hold tremendous value for the visitor first and foremost. Your content and functionality should be top-notch before you even consider your search engine rankings.
Essentially, optimise your freelance website with your ideal client in mind first and foremost – and it won’t be long before they come (virtually) a-knocking.
What do you think the most important thing to remember is when you create a freelance website? Let me know in the comments!